Are you ready to learn the insider method for how to rank higher in Google… the one the local SEO experts use?
Imagine your business dominating the first page of Google’s local search results.
Picture the flood of customers who can’t wait to walk through your door.
It’s not just possible, it’s within your reach if you unlock the power of LOGIC.
Logic is an acronym for the five most powerful Google algorithm ranking factors.
- Links
- On-page SEO
- Google Business Profile
- Internet Reviews
- Citations
These aren’t just elements of an SEO strategy; they are the backbone of your online success.
Right now, I’m going to show you how embracing these five pillars can elevate the online visibility of your local small business, which can dramatically increase your customer base.
This isn’t about fighting for survival in the digital marketplace—it’s about thriving.
With the LOGIC framework, you’ll learn the secrets that turn the complexity of local SEO into clear, actionable steps that lead directly to the top of local search results.
What You Need To Know About LOGIC
Now, let’s unpack the LOGIC behind the strategy that doesn’t just promise, but delivers.
As outlined above, each letter in LOGIC stands for a foundational element that, when expertly applied, will not only enhance your Google rankings but revolutionize the way potential customers see and interact with your business online.
L – Links (Backlinks)
Definition: Links (commonly called backlinks) are links from other websites pointing to your website.
Importance: In the realm of local SEO, high-quality backlinks signal to search engines that your content is valuable and trustworthy, boosting your site’s authority and improving your rankings in search results.
O – On-page SEO
Definition: On-page SEO refers to the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines.
Importance: Effective on-page SEO ensures that search engines understand the content and context of your pages, which improves visibility and user experience making your site more attractive to both search engines and users.
G – Google Business Profile
Definition: A Google Business Profile is a free listing that allows your business to appear in local search results and on Google Maps, including details like your address, phone number and customer reviews.
Importance: This profile is crucial for local SEO as it enhances your visibility in local searches, helps you appear in the right geographical search queries and provides potential customers with easy access to information about your business.
I – Internet Reviews
Definition: Internet reviews are feedback and ratings left by customers on various online platforms including your Google Business Profile, Yelp, and industry-specific review sites.
Importance: Reviews boost local SEO by enhancing your credibility and authority, influencing your search rankings and providing fresh, user-generated content that search engines value. Positive reviews also attract more customers by increasing trust.
C – Citations
Definition: Citations are online references to your business’s name, address, and phone number (NAP) on external websites and directories.
Importance: Consistent and accurate citations help search engines verify the existence and accuracy of your business’s information boosting your credibility and helping you rank higher in local search results.
Embracing these elements with the precise strategies will help your business website rank higher in Google attracting more traffic and converting visitors into loyal customers.
Proof That These Five Logic Factors Are Important
So, how do we know these five LOGIC factors are important for ranking higher in Google?
These five criteria account for about 80% of the most important ranking factors for Google search. That’s why we focus on them.
Look at the prominence of the five LOGIC factors in the pie charts below that were put together by MOZ.
You’ll see that for the Local Pack the LOGIC factors are in the first five positions.
For the organic results the LOGIC factors fall into the first, second, fourth, fifth and seventh positions.
Behavioral Signals and Personalization are out of your control, so we can’t do anything about them.
Social signals are at the bottom of the list for both the Local Pack and the Organic Results. Most businesses have at least a Facebook account, so that will help with the social media.
You’ll notice that they are the same factors, but in a little different order.
This is why we use the LOGIC method when doing local SEO.
You may want to build on this foundation later in order to strengthen your local SEO (especially if you’re in a very competitive market), but this is where you start.
When it comes to local SEO, many businesses don’t need to go beyond these five factors. LOGIC is all they need. But it all depends on how competitive your local market is in your business category.
Where You Want To See Your Website Rank Higher In Google
There are two places where your business will show up in the Google search engine results pages (SERPs).
One is the “Local Pack” and the other is the “Organic” results.
Google experiments with how they show them graphically, but here’s how they often look.
Local SEO Basics Before LOGIC Kicks In
There are certain basics that need to be in place before LOGIC (or any local SEO efforts) can take full effect. Here are three of them.
1) – Page Speed
Google doesn’t like slow websites.
Basically, page speed is the time it takes to display the content on a certain web page.
Page speed is sometimes referred to as “page load time” or “time to first byte.”
It sounds technical, but “time to first byte” is how long it takes for your browser to get the first byte of information from your website’s web server.
Google doesn’t like slow loading pages because they can’t “crawl” as many pages using their crawl budget, and that could have a negative effect on how your web pages are ranked.
So, what do you do about slow websites?
There are free online tools you can use to see how fast your web pages load.
Here’s one at Pingdom that you can use for free: Pingdom Page Speed Checker
Use it to see how fast your web pages load, and if they are slow you take that information to your website manager. They should already be familiar with these tools.
Once they see what needs to be done, they can give you an estimate for taking care of everything.
If you have a WordPress website there are plugins that can help you with page speed.
2) – Website Security
If your website isn’t secure then you need to fix that right away for many reasons.
The bottom line is that it could hurt how well your business ranks in Google local search results, and that could cost you new customers.
What Is A Secure Website?
In short, HTTPS (Hyper Text Transfer Protocol Secure) is the secure version of HTTP (Hyper Text Transfer Protocol).
Here’s how to tell if you have the proper website security.
If your website URL is preceded by “HTTPS,” it’s secure.
If you see just an “HTTP” without the “S” – or a note telling you it’s not secure – then you’ve got a problem (but, it’s easy to fix, see below).
Following are some examples.
Here’s how you can tell if a website is secure.
It tells you right there in green. Green is good.
And here’s an example of a website that is not secure.
“Not secure” in red… not good.
This Is Why Website Security Is Important To Rank HIgher In Google
At this point you must have a secure website for several reasons.
First, Google wants secure – HTTPS – websites in their rankings.
Another thing is that if someone who comes to your website sees that it’s not secure, it may hurt converting these prospects into new customers.
How To Make Your Website Secure
This is a very easy thing to do.
If you manage your own website, just contact your web hosting company and tell them you need an “SSL Certificate.”
FYI… SSL stands for “Secure Sockets Layer.”
Your web hosting company can sell you the SSL certificate and help you make sure it’s applied properly to your website.
For me the process took just a few minutes, and my website was secure in no time.
My certificate was free from my web hosting company. Yours may offer them free as well, so ask them about it. Otherwise, you might spend around $50 per year on an SSL certificate. Some are more expensive.
Any reputable website builder will already be aware about this security issue and they should have discussed it with you and taken care of it.
However, if you do have someone overseeing your website and it isn’t already secure then just tell them to contact your web hosting company and take care of it. It should only take a day, or so.
If you manage your website yourself, just make the call to your web host and ask for the SSL certificate.
3) – Mobile Friendliness
If your website isn’t mobile friendly then chances are your website won’t be found when someone uses their cell phone to do a Google search.
The great majority of online searches are done using cell phones these days, so your missing out on most of the search traffic if your website isn’t mobile friendly.
If you had your website built within the last several years, chances are it’s already mobile friendly.
It would be malpractice, in my opinion, if someone built you a website that was not mobile friendly in the last 10 years, or so.
If your website was built many years ago, and you don’t have someone actively managing it for you, then you need to check it now to see if it’s mobile friendly. It’s a quick and easy process.
Here’s how you do it.
Go to the Microsoft Bing page, enter your website URL into the box and click to test it. You’ll have your answer in a minute, or two.
If your website fails this test then you need to get the person who built it to fix it. If you have a WordPress website it should be quick and inexpensive to do.
How Long To See Results To Rank Higher In Google?
Unfortunately, there’s no definitive answer to the question of how long it will take to rank higher in Google.
The best answer is a frustrating one: “It depends.”
As you can imagine, the keywords you target with the weakest competition will start seeing results the fastest.
I’ve seen some good results for certain keywords within 30 – 60 days, but that’s not always the case.
Google grades on a curve, so you need to do a better job with your local SEO than your competitors. The more competition, the longer it takes for your SEO to pay off.
Some guidelines – How To Rank Higher In Google
- Wait three months before seriously evaluating if local SEO is working for your business.
- At six months you should be seeing some good results, maybe not yet for all keywords (especially your most competitive ones), but for some. Make any needed adjustments and continue.
- At 12 months you should be seeing some good results across the board. If not, look to beef up the LOGIC factors, especially your link building.
If you’re not willing to invest and work on your SEO efforts for at least 12 months, and then make your evaluation, then local SEO probably isn’t for you.
You have to be very patient with your local SEO and keep your long-term goals in mind as you invest your time and money.
Next Step – How To Rank Higher In Google
You’ve just discovered the secret to mastering local SEO with the LOGIC method.
Now, take the next step to turn these insights into higher rankings in Google.
Click here to see how to apply LOGIC to your local business… Step by step, crystal clear instructions and no confusing technical jargon.
Now Bob helps small business owners get more customers with his proven online marketing system called LOGIC.
Learn more about how LOGIC can help your business attract more new customers every month for years to come by clicking here.
- How To Rank Higher In Google - April 25, 2024
- What’s The Best Way To Do SEO For Chiropractors In 2025? - January 15, 2022
- 5 Secrets Chiropractic Marketing Companies Don’t Want You To Know - June 9, 2021