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Local Business Owners…
Stop Losing New Customers To Your Competition!
Discover The Two Things You Need For Your Business To Get Found And Get Chosen Over Your Competition
Every day there are people looking to buy the products and services you sell. And they’re looking for you online… like with a Google search.
Two questions: Will they find you? Will they choose you?
The two things that have the biggest impact when it comes to getting found by your best prospects and then having them choose you over your competition are…
(1) Your online business listings (accuracy and how many you have)
(2) The reviews about your business (quantity and overall rating)
If your business listings contain errors and/or you don’t have a lot of positive reviews then your business will lose customers to your competition. Period!
Good news – you can help prevent this from happening.
Let’s start with two short videos about the solution for driving new customers through your doors.
How to know for sure if this service will help you get more customers
Get the analysis that will give you all the answers, and it’s FREE – no cost or obligation. Others charge $100, or more, for this kind of analysis.
First, here’s why you need this information…
When your best prospects need a product or service they search for them on the Internet.
- 92% of consumers read online reviews before selecting a business. (eTailing Group)
- 86% of online users will be searching for a local business at some point in time. (Kelsey Group)
- 90% of consumers say buying decisions are influenced by online reviews. (MarketingLand.com)
- 61% of local searches result in purchases. (TMP/comScore)
- A one “star” overall difference in reviews results in a 5% – 9% change in revenue. (Harvard Business Review)
If they cannot find your business before they find your local competition then, chances are, you’ve just lost a new customer.
- 43% of local business listings have errors in the address. (Searchengineland.com)
- 37% have a missing or incorrect name. (Searchengineland.com)
- 19% have a missing website URL. (Searchengineland.com)
- 18% have a missing or incorrect phone number. (Searchengineland.com)
- 85% of customers will likely not return to a business if listed incorrectly.
You can use the information in the free analysis yourself, or we can do it for you. Your choice.
All you need to do is take the first step, which is filling out the short request form here. Then wait a couple of days for us to get back to you with the comprehensive report. It’s just that simple.
- Discover if the major search engines (Google, Bing, Yahoo) have your business information listed correctly.
- See exactly what errors your business listings may have so that they can be corrected.
- Find out how many locally used websites even list your business (there should be hundreds of them) and if those listings are accurate.
- Find out if incorrect business listing information is being broadcast across the Internet. This is worse than not being listed at all.
- Discover what your customers are saying about your business online. Negative reviews, especially if you don’t respond to them, are pure poison for your business.
- See if you have enough good reviews to make new customers feel like they can trust your business enough to choose you over your competition.
Some of the most important aspects of the online footprint include
Number of listings
Consistency of listing information (name, address, phone)
Overall sentiment in reviews
Frequency or current velocity of new reviews
Overall volume of reviews
Social activity and engagement (especially with reviewers)
Nearly 95% of smartphone users have looked for local information online (Search Engine Land).
Google has reported that 9 out of 10 of those searches lead to action, and more than 50% lead to sales. Much of the time, a customer decides to purchase before even entering the store. If your customers have a good web presence, customers will come to them rather than the competitor. Once they’re in the store, 79% use their smartphones inside to look at reviews, compare prices and compare other metrics, and 74% of them end up making a purchase (Search Engine Land).
*** I can add your branding.
50 stats that show the importance of online reviews
- 92% of consumers now read online reviews vs. 88% in 2014
- 40% of consumers form an opinion by reading just one to three reviews vs. 29% in 2014
- Star rating is the number one factor used by consumers to judge a business
- 44% say a review must be written within one month to be relevant.This highlights the importance of recency in reviews!
- Only 13% of consumers consider using a business that has a one or two star rating
- 68% say positive reviews make them trust a local business more vs. 72% in 2014
- 43% of consumers search a business by reviews at least one time per month vs. 38% in 2014
- 60% of consumers have searched a business at least six times per year vs. 56% in 2014
- There has been a considerable decrease in those that “never” search for a local business online, down from 22% to 9%, and an increase in those that search for a local business every day, up from 7% to 14%
- 73% have read online reviews on a desktop
- 38% have read online reviews on mobile internet vs 24% on a mobile app
- 29% have read reviews on a tablet
- 33% believe all local businesses should have websites designed for mobile vs. 25% in 2013
- 61% are more likely to contact a local business if they have a mobile optimized site
- 40% of consumers form an opinion by reading one to three reviews, vs. 29% in 2014
- 73% of consumers form an opinion by reading up to six reviews ,vs. 64% in 2014
- 88% of consumers form an opinion by reading up to ten reviews vs. 84% in 2014. This means it’s important to have a large body of reviews, as customers are reading more reviews now than in all years past.
- Only 12% are prepared to read more than 10 reviews vs. 16% in 2014
- 26% of consumers say it’s important that a local business responds to its reviews
- Only 14% of consumers would consider using a business with a one or two star rating
- 57% of consumers would use a business with a three star rating
- 94% of consumers would use a business with a four star rating
- 51% of consumers will select a local business if it has positive reviews
- 80% trust reviews as much as personal recommendations, vs. 83% in 2014
- 48% will visit a company’s website after reading positive reviews
- 23% will visit the business premises directly after reading positive reviews
- 9% of consumers will phone a business after reading positive reviews
- Reliability (27%), expertise (21%) and professionalism (18%) remain the most important attributes to consumers
- More consumers are interested in “good value” than before, while less are concerned about the “expertise” of a business
- Word of mouth is still the most popular method of recommendation for consumers despite a 2% drop year over year
- On average, a consumer will look at over 10 information sources before making a purchase
- Over half of young people aged 18 to 34 say they trust online reviews more than the opinions of friends and family
- 88% of online shoppers incorporate reviews into their purchase decision
- Consumers who read reviews on a smartphone are 127% more likely to buy than those who read reviews on desktops
- Reviews are especially important for local searches as they influence up to 10% of the ranking
- Only reviews from friends and family are trusted more than online review. Reviews from experts and celebrity endorsements are less trusted than online reviews
- 30% of consumers assume online reviews are fake if there are no negative reviews
- The three online platforms dedicated to reviews with the most global traffic are: yelp, tripadvisor, foursquare
- 58% of consumers said they have recently (within the past five years) began leaving more and more online reviews based upon customer service
- 100% of customers who make over $150,000 annually claim to leave reviews when it comes to a poor customer service experience
- Reviews of 50 or more, per product can mean a 4.6% increase in conversion rates
- 63% of customers are more likely to make a purchase from a site which has user reviews
- 105% customers are more likely to purchase while visiting, when site visitors interact with both reviews and customer questions and answers, and spend 11% more than visitors who don’t interact
- Reviews produce an average of 18% uplift in sales
- 64% of consumers would read online reviews when purchasing technology items
- 68% of consumers trust reviews more when they see both good and bad scores
- Between one and three bad online reviews would be enough to deter the majority (67%) of shoppers from purchasing a product or service
- 86% of people will hesitate to purchase from a business that has negative online reviews
- Number of reviews posted every minute by Yelp users is 26,380
- If a business resolve its issue quickly and efficiently, 95% of unhappy customers returns back to your business
Online reviews are increasingly important, both to consumers and businesses. Help your clients manage their online reputation and generate reviews to stay ahead of the competition. More and more consumers are adapting to consult online reviews before making any purchasing decisions. In the olden days, personal recommendations were the key to influence a buyer’s decisions, but because we now live in a digital world, today these decisions are influenced by online reviews. People trust online reviews as closely as personal recommendations, and as the stats have revealed, sometimes more. Online reviews play a huge role in getting customers to research a product or service, and research is the first step toward a buying decision.