Digital Marketing For Dentists In 2021

Maybe you’ve heard some of the reasons why digital marketing for dentists is so important.

For example…

  • You’re best prospects are online, and they actively look for dentists every day.
  • Digital marketing is affordable and has a high ROI (it’s cost effective).
  • You can get fast results with digital marketing for dentists.
  • Digital marketing allows for multimedia, which helps you engage and captivate your audience.
  • Dentists that are successful with their digital marketing grow their practices fast and keep them thriving each and every month.

And the list goes on.

The questions are which avenues regarding digital marketing for dentists are best for your practice, and where should you start.

That’s what you’re going to learn here.

Don’t get overwhelmed, just keep this article bookmarked and come back to it as you incorporate one of these tactics after the other.

Imagine what your practice will be like when you don’t have to struggle getting new patients every month: Cash flow is great, your employees sense their job security because your business is booming and you can afford the lifestyle of your dreams.

These tactics for digital marketing for dentists will definitely help you get there.

What I’m going to do is to go over the most important things to implement for your digital marketing in my suggested order of priority.

Let’s get started.

Build Your Dental Website

In todays digital world a website is a must-have marketing tool. It’s like your online business card and a brochure combined.

When prospects are considering doing business with you, your website is one of the places they go online to learn more about you as a dentist, what services you offer and how to do business with you.

Your website is where you begin to build your online presence.

Why You Should Consider Using WordPress For Your Website

I recommend using WordPress to build your website for many reasons, but like anything else, there are always pros and cons. So, I’ll go over some of the most important ones here.

Pros

  • Very User Friendly: Once you go through a few easy learning curves, you’ll be able to update and add content to your own website without having to go through a web designer who may charge you money for simple things you can do quickly and easily for yourself.
  • Search Engine Optimization (SEO): Good SEO practices are incredibly important for helping your dental website get found online. I’ll go over this in more depth a little later. You can find WordPress themes that have structures built to help search engines find and crawl your website so that you can rank at the top of their Search Engine Result Pages (SERPs).
  • Plugins For High Level Functionality: Plugins are a piece of software that “plugs in” to your website and does the complex coding work for all kinds of functions that enhance your website and help create a better user experience. There are plugins that improve your SEO, set appointments, integrate social media, make your website faster and much more.
  • Open-Source Software: WordPress is an “open source” software that anyone can use freely. This saves a lot of time when developing your website and can save you a lot of money because you don’t have to deal with proprietary software developers who may want to charge a lot of money for their software.
  • A Variety Of Themes To Choose From: A theme is a premade template that dictates the appearance of the content for your website. You can customize it to make sure you get the look, and feel, you want with the layout and design, colors, fonts… everything.
  • Easy Transition Between Designers: WordPress is so widespread that you can always find someone to help you with it. So, if you decide you don’t want to work with your current designer any longer, you can easily find someone to replace them. And that goes for agencies as well (see below for more on agencies).
  • Very Affordable: Everything you need to build and maintain your website is very inexpensive. You can get excellant web hosting for less than $10 per month, some themes are free and good “paid” options can be well under $80. The cost to have a website built for you can vary quite a bit, so I suggest you get at least three quotes. And you can also find very affordable help on websites like Fiverr.
  • Responsive Websites: WordPress themes are built to be responsive, which means they look good on any device used to view them like a mobile phone, tablet or desktop computer.

Responsive Websites For DentistsCons

  • Potentially Vulnerable: Because WordPress uses open-source code, it can be vulnerable to hackers. However, if you take the basic precautions you shouldn’t have any big issues with this. I have had my website hacked a couple of times over the last 10 years, and all I had to do was to contact my web hosting service and have them revert my website to a recently backed up version. That was several years ago. With all of the defenses for hacking we now have, I haven’t had any problems for more than five, or six years.
  • Updates: You do need to make sure that your WordPress themes and plugins are kept updated. This is pretty easy these days with the new WordPress version. I set almost all of my themes and plugins to update automatically. If any do need to be updated manually, all it takes is a click, or two, and it’s done.

Things To Be Aware Of When Choosing A Web Designer

Many dentists come across large marketing agencies that claim to specialize in dental, or healthcare, websites and lure them in with cheap prices for building a website.

Then they make their money by up-charging for small easy-to-do services, questionable services and long, hard-to-get-out-of contracts. These contracts may include substantial financial penalties for terminating a contract early.

These agencies have big profit margins and a lot of overhead to pay for, and the dentists they have as clients need to cover those costs.

Here are some of the things you need to focus on when considering a marketing agency.

Conflicts Of Interest

Most marketing agencies (especially the biggest ones) are not exclusive, they’ll work with any dentist. They often work with competing dentists in the same city, which is extremely unethical in my opinion.

That means you’re putting the success of your practice in the hands of an agency that controls your online destiny, but may not have your best interests in mind.

Cheap, Templated Websites

Where agencies can make a lot of money is by offering cheap websites where they basically use a template and then just “customize” it by filling in your specific business information.

It takes them very little effort to do this, so they can make good money even if it looks like they’re giving you a good deal. When doing this they also perform only the very basics, which can leave your website very weak from an SEO perspective.

Possible Loss Of Website Control

Never give up full control of your website… NEVER!

An agency may offer to do all kinds of things that sound like they’re doing you a favor, but there could be a dark side you’re not seeing.

For instance, they may include hosting your website, which could be giving you poor quality web hosting with security issues. And if you let them buy your domain they may actually keep title to it meaning they could make your life miserable if you decide to leave them. I’ve seen it happen more than once.

All agencies don’t use these kind of dirty tricks, but be careful. Make sure you maintain ownership of your domain and full control of your web hosting and your website.

Long Contracts

Agencies are notorious for insisting that dentists sign a long-term contract (for instance, yearly). They may try to spin they talking points into how this is good for you, but it isn’t.

They often also include financial penalties if you were to want out of your contract for good reason.

I saw this happen to a chiropractor in Texas who endured a nightmare of poor service wanted out of his contract. To get free he had to pay penalties and his website was taken offline for a couple of weeks in the process.

I recommend against signing a contract, but if you decide against this advice then do your due diligence before signing on the dotted line.

Now that you know, hopefully you won’t fall for any of the tricks mentioned above.

Optimize Your Website For Local SEO

This is one of the foundational elements regarding digital marketing for dentists that you should do first: make sure your website is optimized for the search engines (Google, Bing & Yahoo).

Here are the first three basics.

Make Sure Your Website Is Mobile Friendly

To check this simply go ask Google by clicking on the following link and entering the URL of your website into the box: https://search.google.com/test/mobile-friendly

In a couple of minutes Google will give you the answer.

Digital Marketing For Local Businesses

Use An SSL Certificate For Security

You can tell that by looking to the left of your URL in a web browser like Google Chrome. It will show an icon of a padlock (or maybe say “Secure”).

Here are some examples of what you may find. The first two are what you’re looking for. They show that your website is secure.

Secure website - digital marketing

Local online marketing - secure website

You do not want to see the one below. This means that you need to get an SSL certificate (SSL means “Secure Socket Layer”).

Online Local Business Marketing

If you find that you need an SSL certificate contact your website hosting company. Sometimes you can get one free. If you have to pay it shouldn’t cost you more than about $50 per year.

Make Sure You Have Fast Page Load Speeds

To check your page load times you can go to the following website called GTmetrix, enter your website URL (like with the Google mobile friendly online tool above) and see what the results tell you.

https://gtmetrix.com/

Here’s what the results look like.

Local Digital Marketing

If something needs to be fixed, the person who built your website should be able to help you with that. If not, feel free to contact me and I can refer you to someone who can do this for you.

The SEO Secret Weapon – Digital Marketing For Dentists

Local Online & Digital Marketing

SEO is your best long-term strategy for getting your website ranked on page one of Google, Bing, Yahoo or any search engine. This is a key element for digital marketing for dentists.

And when you get to the top of page one you’ve basically got the search engines acting as your virtual online patient referral service. These are quality leads that turn into patients at a high conversion rate.

In fact, according to Projectignite.com, organic traffic (from SEO) is the most consistent form of traffic and brings more clients than paid ads by up to seven times the conversion rate.

There are over 200 factors that Google uses in their ranking algorithm, but just a few of them will get you to the first page if you do them right.

The secret is to use the new LOGIC method for SEO, which focuses on the five most important ranking factors for Google search (and works for Bing, Yahoo and others as well).

Here’s what LOGIC stands for…

  • Links to your website (commonly referred to as “backlinks)
  • On-page SEO
  • Google My Business
  • Internet Reviews
  • Citations

I’ll talk about each a little more below, but for more information feel free to download the free ebook on LOGIC here.

Build Links (Backlinks) To Your Dental Website

Backlinks for you are simply when another website has built a link back to your dental website.

The main benefit of building backlinks is that it greatly improves your SEO and helps your website pages get to the top of the search engine rankings… like Google. That brings more prospects to your website so you can turn them into paying patients.

For instance, maybe your local chamber of commerce has an article about your dental practice on their blog, and they include a link to your website within the article. That’s a backlink.

Getting links from other websites to yours is the most powerful factor for your local SEO, but not just any backlink. Some are more powerful than others.

Just getting a backlink from a small website with no domain authority won’t do much good. The same is true for irrelevant links (from websites having nothing to do with dentistry or healthcare).

Building backlinks is one of the hardest things to do well. So, many dentists tend to ignore this ranking factor. Because of that, building backlinks is a great opportunity for you if you’re willing to put in the time, or money, necessary to build quality backlinks.

If you’re interested, following is a resource from an expert on building backlinks: https://backlinko.com/newsletter

On-page SEO For Dental Businesses

On-page local SEO factors are something that are within your control, so you should make sure you work on this.

Like backlinks, the main benefit is that good on-page SEO helps your website pages get to the top of the search engine rankings.

There are many things to consider, but I’ll give you some of the most important ones for your local SEO.

  • Use your main keyword for each web page in the URL. An example would be: yourwebsite.com/keyword-here.
  • Also use internal linking, which means you link one page of your website to other relevant pages on your website.
  • Use the main keyword for your page in the first paragraph of your text.
  • Optimize your images by using LSI keywords (keywords that are synonyms and related keywords to your main keyword).
  • Use social sharing buttons.
  • Write long, detailed and helpful content. Try to use 1,500 words, or more, if you can.
  • Increase the time people stay on your website pages by using interesting images, infographics, videos, etc.
  • Optimize for geo-targeted keywords – Include city names in your title, H tags, meta tags, description and content.
  • If you have a WordPress website, use a SEO plugin like “Yoast SEO.”

Pro Tip
If you want to rank well in cities next to your, make sure you create different pages on your website for keywords that include the service and that city name (ex: “dental implants scottsdale).

Some businesses that serve five or ten different cities make the mistake of putting all the cities they serve on one page and call that page “Locations”. Don’t do that. It’s not good for your SEO in the other cities where you don’t have a physical location. Have a separate page for each city you serve.

For instance, If you have an office in Orange County, California, that has a physical location in Mission Viejo, and you also serve Laguna Hills, Lake Forest, Rancho Santa Margarita and San Juan Capistrano, make sure you have a separate page on your website for each of those cities.

3 Important Elements Of Good On-page SEO.

Make sure your online page listing in the search engines read like a compelling ad so people will click on it.

Two important elements for that are your “title tag” and your “description.”

Here’s an example for how they display in Google.

Digital Marketing For Dentists Title Tag & Description

Think of your title tag as the headline and the description as the body copy for a classified ad. Use your focus keyword in both and make them persuasive.

The third thing is to deliver high quality content. That’s an in-depth subject, but you can get a helpful formula for writing great content by clicking here.

This is something your website designer should be able to help you with, or maybe someone who specializes in writing website copy. Once again, let me know if you need help with this.

A good place to start may be to use a free online website analyzer to tell you where your website stands. Here’s one you can try for free if you like: https://neilpatel.com/seo-analyzer/

Google My Business For Your Dental Practice

Google My Business is an online tool to help manage your online business presence across Google, including Search and Maps. Here you can manage your business information, interact with your audience and understand and improve your online presence.

If you haven’t already, go to the Google My Business page here to verify and set up your account.

If you want more information on verifying your dental practice with Google you can click here.

Setting Up And Optimizing Your Google My Business Account

Google My Business - Local Online MarketingGo through all the applicable topics in the left-hand column to enter your information, especially the Info, Photos and Services sections.

In the “Info” section, be thorough and make sure you fill it out completely including your business name and address, your business hours, all the services you provide, your business description, etc.

Pro Tips

Be sure to choose ALL of your business categories.

Chances are you offer more than one service, so your practice could fall into multiple categories like cosmetic dentistry, family dentistry, teeth whitening, etc.

When you put your practice into more than one category it helps you show up in local searches for all of these terms.

Once you get your Google My Business account set up be sure to use Google Posts and monitor your reviews on a regular basis.

For reviews, make sure that you respond to all negative reviews in a timely manner.

You’ll also want to review the “Insights” section because Google gives you a lot of great information here. Especially the part that tells you the keywords that triggered your dental practice to come up in the search results.

Online Reviews

Online Reviews - Digital MarketingOnline reviews are very important for two reasons when it comes to digital marketing for dentists.

The first is because they are one of the most important local factors for ranking in the search engines.

The second is due to the fact that they are a major influence when it comes to building trust with a new prospect.

A high level of trust is a huge component in converting prospects into patients, so good reviews help bring you new patients.

When it comes to SEO rankings, Google looks for three things in particular.

  • Your total number of reviews.
  • Your overall star rating.
  • How recent your reviews are

Google also likes to see your reviews on different third-party platforms like the following. And I’m ranking them according to the ones I think are best when it comes to digital marketing for dentists.

  • Google
  • Yelp
  • Facebook
  • Industry niche review sites (like Healthgrades and Dentistry.com)

It’s also good to display reviews on your own website. The reason is because you can get it ranked on the first page of the search engines (like Google), and sometimes at the top of the page.

This is important because it can drive traffic right to your website where you can use different tactics (like website pop ups) to get an irresistible offer in front of new prospects.

For more information about generating online reviews for your business you can click on the following link.

https://nobledirectmarketing.com/proven-process-getting-great-reviews/

Citations – Very Important For Digital Marketing For Dentists

Local Online Business Directories - Online MarketingMaking sure that your dental practice is listed on the most important online directories is critical for dental marketing for dentists. And your information must be accurate across the board.

This helps because it’s an important SEO local ranking factor, can bring more traffic to your website and helps people find your business.

The most important place to be listed accurately is your Google My Business account. Make sure you claim it if you haven’t already, make sure all of your information is correct and then optimize it.

I could go over all of the details here, but it would be easier and faster if you click on the following Google link to check with Google right now.

https://business.google.com/create

You can do the same for Bing using the following link.

https://www.bingplaces.com/

There are literally hundreds of directories where you could list your business, but it’s extremely time consuming for you to try and do on your own. It’s really not a good use of your time. I suggest you find someone to help you with it, and it’s not expensive.

And you should be strategic to get on the most important directories first, and they can vary depending on your business category.

If you contact me, I can run you a report to show you how your business is doing where you listings are concerned, and I’ll do it for free… no cost or obligation.

You can email me and ask for a free “Top Listing Report.”

For your information, following are some of the most important directories for digital marketing for dentists.

Google My Business
Facebook
LinkedIn
Yellowpages.com
Yelp
Local.com
WhitePages.com
Manta
SuperPages
CitySearch
Patch
City-Data
MerchantCircle
Yellowbook.com
Yahoo Local
Mapquest
Topix
DexKnows
Yellow.com
BBB.org
ServiceMagic
Angieslist
AreaConnect
Foursquare
AmericanTowns
BizJournals
LocalGuides
411.com
Yellowpages.aol.com
Insider Pages
MagicYellow
Hotfrog.com
Mojopages
Switchboard
Demandforce
MojoPages
Bundle
Metromix
Yellowbot
Kudzu
ShowMeLocal
ChamberofCommerce
LocalPages
YellowMoxie
Phonenumber.com
Best of the Web Local
Yellowise
GetFave
Tupalo
ZipLocal
EZLocal
CitySquares
USCIty.net
LocalDatabase

Here’s an important point regarding your business listings: you want to make sure that you get your listings on hundreds of directories across the Internet and all your listings should match the NAP information (Name of Business, Address and Phone number) on your own website exactly character for character.

If you need some help with this, feel free to contact me.

Reputation Management For Your Dental Practice

Online Marketing - Reputation ManagementYour online reputation is driven by the reviews you receive and any mentions of your practice in articles and blog posts.

As mentioned in the Online Reviews section earlier, there are two important reasons you want to get positive online reviews.

One is the trust factor, which is a big component in converting prospects into patients.

The other is that reviews help you rise in the local SEO rankings for your most important keywords.

Here are some numbers you may want to consider.

  • 92% of consumers read online reviews before selecting a business. (eTailing Group)
  • 86% of online users will be searching for a local business at some point in time. (Kelsey Group)
  • 90% of consumers say buying decisions are influenced by online reviews. (MarketingLand.com)
  • A one “star” overall difference in reviews results in a 5% – 9% change in revenue. (Harvard Business Review)

So your reviews appeal to two important audiences, your potential patients and search engines like Google.

I’ve gone over most of the important points for reviews earlier, so I won’t restate them here.

If you want some additional tips, and a really good process for getting great reviews for your business, you can click here.

When it comes to seeing what others are saying about your dental practice online, there are three ways that most dentists go about monitoring that.

  1. Use reputation management software like what you’ll find by clicking here and selecting one of the options that start with “Local Online Marketing.”
  2. Set up Google Alerts using your business name and the names of all dentists at your practice.
  3. Do searches on Google for your business name and all of your dentists.

If you find any negative mentions that are false you can contact the website that hosts them to work through the process of correcting them.

Email Marketing For Dentists

Email Marketing For Dentists - Digital MarketingA lot of small businesses use email marketing to some extent, but no where near what they should.

Many are afraid to send many emails to their list for fear of annoying their subscribers, so they miss out on reaping the full benefits of this important marketing channel.

The Benefits Of Email Marketing For Dentists

  • It’s very cost effective. Search Engine Journal reports that email marketing can give you an ROI of 4,300%.
  • You can nurture your leads over time turning them into valuable patients.
    Increase your website traffic, which helps with your local SEO.
  • Keep your practice top of mind with patients and prospects, so when they need a dentist, they contact you.
  • Keep your audience engaged with your practice. Use appointment reminders, get referrals, get online reviews, share helpful information (newsletters, blog posts), let them know what’s new (services, employees, equipment, etc.).
  • Improve your marketing with email surveys that tell you what your audience wants so you can give it to them.
    Build stronger relationships with patients and improve loyalty.

The thing to remember is that no one gets tired of hearing from a business when they receive helpful, interesting messages that solve their problems and enrich their lives.

So, don’t worry about over communicating, just communicate with quality content. Using email is a great way to strengthen efforts for digital marketing for dentists.

The Basic Process For Email Marketing

Following are the essentials for how to go about starting your email marketing program.

Get an email service provider. There are a lot of good ones out there. I suggest Aweber and Constant Contact.
Build your email list. Start with your current patients and add new prospects that you want to nurture.
Create content. See the section below about content marketing for more information.
Email to your list on a regular basis. At least twice per month.
Use auto-responders to put as much of your email marketing on auto pilot as possible.

For a full tutorial on email marketing, you can click here to learn more about all the things mentioned above and more.

Content Marketing For Dentists – Use Your Blog

Digital Marketing For DentistsWhen done correctly, blogging can be a secret weapon for your dental practice.

Blogging can help your local SEO, help you engage with your community of customers and potential customers, help you build backlinks and then you can share your blog posts on your social media.

One thing you’ll want to do is to do your keyword research well and focus on one important keyword for each post. That will help you with your SEO ranking and drive traffic to your website.

Here are some ideas for you when it comes to developing content for your social media.

You don’t always have to talk about your dental business, products and/or services. Mix it up. Make your blog a go-to source for interesting things about your town as well.

  • Write blog posts about your community like local events and sports (success for teams at high schools, little league, soccer, etc.).
  • Include stories about local people who are noteworthy, interesting or have done extraordinary things in their lives.
  • Write about the history of your town, what local charities are doing for the community and how people can get involved.

And, yes, talk about what your business can do for the people you serve like “7 Tips For A Beautiful Smile,” “The Pros And Cons For Dentures VS Dental Implants” or “How To Prevent Loss Of Tooth Enamel.” You get the idea.

You should also post to your blog at least one time per week and then share it on your social media.

If you would like a little help, following is a link mentioned earlier that will show you a simple process for writing articles and blog posts.

https://nobledirectmarketing.com/easy-to-follow-formula-for-writing-articles/

You don’t have to be a seasoned writer to be a good blogger. Just write like you talk and write on topics that are interesting to your audience.

One way to find things of interest is simply to ask your current customers (use a survey) what would be helpful for them.

To learn more about blogging basics click on the following link.

https://neilpatel.com/blog/the-ultimate-guide-to-writing-blog-posts-that-rank-in-googles-top-10/

Social Media For Dentists

Social Media For Local Small Business MarketingSocial media is great for engagement with your local community, so you should seriously consider using it.

I suggest you start with Facebook, and then add other social media platforms as you go.

And don’t overdo it.

Just because there are so many social media opportunities doesn’t mean you need to use them all.

Keep in mind that they all take time and effort if you want to make the best use of them. Especially building up a following for each and keeping them engaged.

I’ve seen business owners spend way too much time working on content for their social media, they have had less than 50 or 100 people following them and they weren’t tracking their results, so they didn’t know if they had one penny in ROI. If you don’t have a lot of enthusiastic followers, how much of your time would that be worth?

If Facebook is working for you then you might want to consider branching out to the following social media platforms.

  • Twitter
  • YouTube
  • Instagram
  • Pinterest
  • Snapchat
  • LinkedIn

Social media is a big topic and can get overwhelming. So, I’ve embedded a video below to give you the basics in just a few minutes.

If you want more in depth information about how to use social media for your small business you can click here for an article by an expert who will get into the details with you.

Pay Per Click Advertising – Digital Marketing For Dentists

Digital Marketing For Dentists - Pay Per ClickOne of the biggest benefits of using a local pay per click (PPC) campaign for Google, Bing, Yahoo or elsewhere is that it’s immediate and you can get eyes on your business right now.

This can work well for new businesses and those that aren’t ranking well with organic SEO as mentioned above.

Some disadvantages include the fact that they can be very expensive and they don’t normally convert as well as when someone clicks on an organic listing (from SEO).

And when your ads aren’t running – due to your budget running out or you not being willing to pay top dollar for a high listing position – your business will be invisible if you aren’t showing up on the first page in a natural organic SEO ranking.

You also need to keep in mind that there’s a lot of work to be done to create a proper marketing funnel to convert your prospects into paying customers.

Some of those things include the following.

  • Set up the campaign properly within the platform you’re using (like Google Adwords).
  • Write effective ads and test them to find winners.
  • Create effective landing pages.
  • Set up and connect an email platform (like Aweber or Mailchimp) to collect email addresses and automatically send emails to your new subscribers.

Some businesses don’t do this, and they end up failing badly and wasting a lot of money.

Pro Tip
Here’s something else I’ve often seen with local PPC campaigns and it’s not only a huge mistake guaranteeing failure, but a clear indicator that the person running the PPC campaign is a rank amateur and does not know what they are doing.

When someone runs all the traffic (when people click on the ads) to the home page of a business website (as opposed to an effective landing page), they clearly have no idea what they are doing and they are just throwing money out the window. Don’t ever do this or allow someone to do this if you hire them to do a PPC campaign for your business.

If you don’t have any experience with executing PPC ad campaigns you would be well advised to find someone with expertise to do it for you.

Video Marketing For Your Dental Clinic

Video MarketingVideo marketing is another strong avenue you need to consider regarding digital marketing for dentists.

If you’re not familiar with what it really is, HubSpot has a good definition:

“Video marketing is using videos to promote and market your product or service, increase engagement on your digital and social channels, educate your consumers and customers, and reach your audience with a new medium.”

So, video marketing isn’t just creating a video and throwing it up on your website. There’s much more involved.

But, it doesn’t have to be complicated. You don’t need to buy a lot of expensive equipment or even spend a lot of money to hire a video crew to have it done “professionally.”

Start small and keep it simple at the beginning. As you get more familiar with the process of making your videos, and how to use them to market your practice, you can ramp up your use of video.

Here’s why you should consider video marketing.

  • Videos help you generate new sales leads.
  • It’s possible to make good videos easily and inexpensively.
  • Video helps you build trust, build your brand and position you as the local go-to dentist.
  • Videos engage your audience – people like watching them.
  • They help you rank higher in local SEO by keeping people on your web page longer, and Google likes to see them on your website.
  • Videos are great for sharing on social media.
  • You can put them on Youtube to increase your brand awareness and drive traffic to your website.

Video marketing will help you attract new patients, engage your audience and nurture your prospects.

There are many ways to use videos including putting them on your website and sharing them on social media.

Pro Tip

You don’t even need to make all of the videos yourself. You can do what is called “curating” the videos you use.

Curating is basically selecting relevant videos to demonstrate something you want to explain and sharing them with your audience.

For instance, let’s say you want to show the proper way to floss your teeth. Go to YouTube, find a video that you think is a good fit and embed it on your web page about how to floss teeth. It’s that simple. Just don’t use one created by a direct competitor.

That kind of video will be helpful to your audience, it will keep people on your website longer (help your local SEO) and it didn’t cost you a penny.

Types Of Videos – Digital Marketing For Dentists

There are several types of videos that work great with digital marketing for dentists. Following are some of the most used right now.

Explainer Videos

These kinds of videos educate your patients about your practice and the different services and products you offer. They often show how your services can solve a patient’s problems.

Educational/Instructional Videos

Educational videos are typically like the one mentioned above for showing the proper way to floss teeth. You can also use them to introduce yourself and your staff, give a tour of your clinic or demonstrate what a procedure is like.

Promotional Videos

Promotional videos are more about selling your services and products. Maybe you have a great deal for a limited time or during a particular time of the year.

Branding

Branding videos are mainly used to talk about your vision and values for your practice and don’t necessarily try to sell anything. You want to use stories that help you connect with your audience and build trust.

Testimonials

Video testimonials are easy to make, and you can do them right on the spot when you have a happy patient who is thrilled with the results you give them.

Simply use your smart phone to shoot the video, upload them to a YouTube channel you create (super simple) and then add them to your website using the embed code from YouTube.

Frequently Asked Questions (FAQs)

Instead of (or in addition to) any written answers to FAQs on your website, you can shoot FAQ videos with your smart phone like the testimonials mentioned above and actually show the answers. For instance, if people ask about the best way to whiten teeth, you can demonstrate the process using video.

When it comes to digital marketing for dentists, using videos can be easy and inexpensive, and it can help rev up your sales engine, so think about adding it to your marketing mix.

Digital Marketing For Dentists In A Nutshell

Now that you know what digital marketing for dentists is all about, why not start with some of the quick and easy aspects and then build on them.

If you want to drive more traffic to your website to get more new patients, you should start by optimizing your on-page SEO and building backlinks to your website.

And don’t forget to make sure your website is mobile friendly, has an SSL certificate and loads fast.

Make sure your business listings are accurate, and start with Google My Business. Optimize your Google account and use Google Posts. Also, get listed on as many directories as you can. There are hundreds of them out there.

Strengthen your online reputation by adding reviews every month, and try to get them on Google, Yelp, Facebook and your own website.

Use email marketing because it can bring an ROI of 4,300% and help you bring in a steady stream of patients each and every month.

Then start blogging and focus on important keywords, like ones related to your dental services. This is a great way to add new prospects to your email list that you can nurture and turn into new patients.

Take advantage of social media that will help you engage with your audience and find new patients, and pay per click can help you jump start your marketing if business is slow or you’re the new dental practice in town.

And don’t forget about video marketing that can help you generate new sales leads, build your brand and strengthen your connection with your current patients and prospects alike.

Do these things and you’ll get more new patients and grow your dental practice by leaps and bounds.

What do you think? If you have any questions or comments feel free to add them below.

And if you want to learn the secret to improving your local SEO rankings, click here to get the free ebook on LOGIC… the perfect strategy for digital marketing for dentists.

Bob Hull
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4 Comments on “Digital Marketing For Dentists In 2021”

  1. Thank you very much for your fantastic website that shows the most effective approaches regarding online marketing for local businesses.

    Andrey

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