The marketing articles in this first section were written with the affluent consumers in mind, but they are just as important for any business regardless of the financial standing of their target market.

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Small Business Success Series[/custom_headline]

Social Media Success for Small Business Owners
Local SEO Tips and Insights
[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Affluent Marketing[/custom_headline]
Four Things You Must Offer Affluent Prospects If You Want Their Business
Six Effective Ways To Communicate Your Selling Message to Affluent Consumers
Two Reasons Why Your Direct Mail Isn’t Working to the Affluent Market

Following are articles covering some of the basics of direct marketing. If you’re new the world of advertising and marketing, or want to brush up a little bit, then this is a good place for you to start. This is direct marketing 101.
[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Copywriting[/custom_headline]
Copywriting Basics – The Purpose of Writing Copy
28 Ways to Write Moneymaking Headlines
Writing Copy – How to Begin

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Design[/custom_headline]
The Basics of Advertising Design
Design a Brochure – 7 Things to Remember

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Mailing Lists[/custom_headline]
10 Great Sources for Business Lists
Direct Mail List Basics
How Direct Marketing Lists are Made
Important Considerations When Using Compiled Lists

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Offline Marketing[/custom_headline]
The Advantages of Direct Marketing
Direct Mail Strategic Planning – Five Things to Consider
Use Behavioral Data to Enhance Your Marketing Campaign

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Online Marketing[/custom_headline]
How To Respond To Negative Online Reviews
How To Get Great Reviews For Your Business

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Production[/custom_headline]
Cut Your Print Costs by Changing Paper Specs
Formulating Your Production Plan – 3 Things to Consider
Proven Tips That Will Reduce Your Print Costs
Slash Print Costs with Gang Runs
The Basic Production Elements for Direct Marketing
Big Savings with Small Changes in Print Dimensions

[custom_headline type=”left” level=”h2″ looks_like=”h3″ accent=”true”]Writing – general[/custom_headline]
How To Write An Article – The Basics

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