The first thing you need to consider when planning to produce your marketing campaign is the relationship between three different factors: time, money and the level of quality you require. They all work together.
If you push your production too much in one of the three areas mentioned above, it will put pressure on at least one of the other two, and when that happens, you’ll feel the affects in your budget and on your staff.
Here’s how time, money and quality affect each other.
If you’re in a rush, chances are you’re going to pay more than you would if you had the time for proper planning. For one thing, unless you have a close relationship with your vendors, you will probably pay rush charges, and getting into too big of a hurry just invites mistakes.
Mistakes will cost you time and money, whether it’s reprinting a brochure or re-mailing an entire campaign because of a typo in the offer that was missed when proofreading. Give yourself enough time to do the job right.
If you want to save money, you need to make sure you have scheduled enough time for each task, and you may be doing some things yourself that you would normally like to outsource.
Get at least three quotes for each aspect of production and pay attention to the time frames given to you by your vendors. Missing a deadline can cost you a lot of money.
If quality is your ultimate goal then keep in mind that you won’t be able to cut corners very often, and your budget better be realistic, or you won’t stay within its boundaries.
Sometimes quality is imperative; sometimes it’s not worth the cost. Ask yourself this question: “Will this level of quality buy me any more orders?” If you can’t answer with a resounding “Yes,” then you probably shouldn’t be spending the money.
The moral of this story is this: if you want to produce a good marketing campaign you need to give yourself the proper amount of time in your production schedule, you must get quotes and develop a reasonable budget and you should have realistic expectations for the quality you receive.