The marketing articles in this first section were written with the affluent consumers in mind, but they are just as important for any business regardless of the financial standing of their target market.

Small Business Success Series

Social Media Success for Small Business Owners
Local SEO Tips and Insights

Affluent Marketing

Four Things You Must Offer Affluent Prospects If You Want Their Business
Six Effective Ways To Communicate Your Selling Message to Affluent Consumers
Two Reasons Why Your Direct Mail Isn’t Working to the Affluent Market


Following are articles covering some of the basics of direct marketing. If you’re new the world of advertising and marketing, or want to brush up a little bit, then this is a good place for you to start. This is direct marketing 101.

Copywriting

Copywriting Basics – The Purpose of Writing Copy
28 Ways to Write Moneymaking Headlines
Writing Copy – How to Begin

Design

The Basics of Advertising Design
Design a Brochure – 7 Things to Remember

Mailing Lists

10 Great Sources for Business Lists
Direct Mail List Basics
How Direct Marketing Lists are Made
Important Considerations When Using Compiled Lists

Offline Marketing

The Advantages of Direct Marketing
Direct Mail Strategic Planning – Five Things to Consider
Use Behavioral Data to Enhance Your Marketing Campaign

Online Marketing

How To Respond To Negative Online Reviews
How To Get Great Reviews For Your Business

Production

Cut Your Print Costs by Changing Paper Specs
Formulating Your Production Plan – 3 Things to Consider
Proven Tips That Will Reduce Your Print Costs
Slash Print Costs with Gang Runs
The Basic Production Elements for Direct Marketing
Big Savings with Small Changes in Print Dimensions

Writing – general

How To Write An Article – The Basics